Tianjin Merlin Gerin Case Solution
Abstract:
When China opened up in 1979, Merlin Gerin, the big French producer of electrical energy circulation devices rapidly signed a licensing arrangement. Prolonged re-negotiations began and lastly in 1990 with a production mutual endeavor in location, the task moved to success.
Pedagogical Goals:
To show the threats related to an early market entry into a brand-new market. The issues of examining an increasing the size of market and operating in an unstable atmosphere Collaboration issues especially in a socialist nation.
This is just an excerpt. This case is about Strategy
published: 01 Jan 1991
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