Warren Packard was highly disappointed by poor performances of two of his favorite football teams.
It was late autumn and there were college football, school basketball, and ice hockey games being played. With all of those distinct alternatives, Packard believed, "Wouldn't it be fine if somebody could just tap me on the shoulder and say, 'you should be seeing this match.'" That thought is what started the creation of Thuuz Sports.
Thuuz, which assigned an excitement standing to every game and alerted users about games they wouldn't wish to lose, commenced as a B2C app. The case investigates how Thuuz approached several challenges, including creating a pricing model running low on cash, and positioning its Automated Highlight Reels. As the only businessperson at the organization, Packard was very resource constrained, making prioritization of problems and initiatives more critical. Students are requested to evaluate the B2C and B2B2C strategies, identify growth opportunities, and advocate the best way to pursue those opportunities.
Thuuz Sports Case Study Solution
PUBLICATION DATE: May 18, 2015 PRODUCT #: SPM54-HCB-ENG.
This is just an excerpt. This case is about STRATEGY about STRATEGY & EXECUTION
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