IMD-3-1622 © 2006
Morrison, Allen; Chung, Rebecca
Mobile satellite services; a market which sustained substantial preliminary financial investment expenses and needed an emergency of users to recover cost; had actually become a specific niche market with little proof for massive development. In 1997; Thuraya Satellite Telecomunications was developed with a special company design-- rather of releasing numerous satellites to offer worldwide services; Thuraya; using an advanced innovation; introduced one top quality satellite to supply local services as a begin to guarantee early break-even. In addition; rather than contending versus fixed-line and cellular services; the business decided to match with these services.
By September 2005; with a strong monetary base and a remarkable job efficiency; the business was considering its next development alternatives: 1) Focus on enhancing usage; 2) Expand services in Asia and develop a worldwide image; and 3) Develop Multimedia. Knowing goal: This case is developed to offer a comprehensive conversation of how business can perfectly drive development. It checks out development by means of making use of geographical proficiencies; development by constructing on core proficiencies; and development by product/market diversity.
Thuraya Satellite Telecommunications Case Study Solution
Subjects: Satellite telecommunications; Middle East; Global growth; IPO
Settings: Middle East; Satellite telecommunications; 200; 1997-2005
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