University of California, Berkeley-Haas collection in the Fall of 2013, Christine Paige, Kaiser Permanente's Senior Vice President of Marketing was arranging for a prospective executive committee meeting in which she must recommend some vital changes to Kaiser's long-duration and successful "Thrive".
PUBLICATION DATE: March 10, 2014 PRODUCT #: B5804-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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