Shade cases must be printed in colour, to optimize their effectiveness. On August 1, 2007, 61-year old Jan-Olaf Willums' plane was flying along the Greenland shoreline on his way back to Norway after intense discussions with several leading U.S. venture capital investors, among them Kleiner Perkins and Rockport Capital Partners, about investing in a strategy to accelerate his firm's entry into the North American marketplace.
A successful engineer, entrepreneur, and sustainable development champ, Willums was CEO of Think Global AS (TH!NK), a privately held Norwegian maker of electric vehicles (EVs). Having already raised $85 million in venture backing, TH!NK was only a few months away from the broad European start of its line of EVs, the first commercially available, highway-safe automobiles in the world that created zero greenhouse emissions. Includes color exhibits.
TH!NK The Norwegian Electric Car Company, Spanish Version case study solution
PUBLICATION DATE: October 05, 2007 PRODUCT #: 809S09-PDF-SPA
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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