John Hansen, CEO ThermoLase, should develop a plan to use a new stage of development of a revolutionary hair removal technology with little income and $ 500 million in market capitalization. This nascent public Thermo Electron from the company can change the beauty industry in the U.S., if Hansen can develop and implement an effective strategy implementation. Teachng Purpose:. To acquaint students with the development strategy of Thermo Electron in connection with high potential, the development stage, retail / consumer-oriented business "Hide
by William A. Sahlman, Andrew Janower Source: Harvard Business School 25 pages. Publication Date: August 16, 1996. Prod. #: 897002-PDF-ENG