ThedaCare: System Strategy Case Solution
Background:
As stated above, along with the strong competition from Aurora Hospitals, the organization is facing a low employee morale for its most important and largest employee cluster. The root causes identified for this behavior include;
- The feeling of burden with attending weekly trainings along with the work load without any additional benefit in form of salary increment, bonuses, holidays etc.
- No direct and prominent benefit for physicians for improved services in form of salary increment, bonuses, holidays etc.
- The rapid innovations which have made it difficult for the Physicians to make balance between work and these extra activities leading to their resistant to change. (See Appendix-A)
Strategic Analysis:
Using SWOT and TWOS analysis, given in Appendix B, Toussaint can manage to improve its service quality, boost its employees’ morale and cope with the competitive threats. However, there are still various questions raised by the joint SWOT and TWOS analysis which are given below;
- How to expand the business and the vision for quality services?
- How to ensure rapid innovations along with high employee morale?
- How to compete in terms of reimbursement rates with Aurora in the region?
- How to become the highest quality health care service provider in the region?
Note: See Appendix B for detailed SWOT and TWOS Analysis
Implementation Plan:
As stated above, the most important problem to look at first is boosting employee morale using three different recommended methods; lowering burden, introducing benefit plans and implementing boiling frog strategy for innovations. A detailed implementation plan for all these recommended actions is given in Appendix C including priorities, timeline and resources. In this way, the organization will be able to achieve its goal of highest health care service provider in the region.
Appendix-B: SWOT and TWOS Analysis
SWOT and TWOS |
Strengths:
· Strong leadership · Financial Resources · High Goodwill · Focused at innovations · Cost efficiency. |
Weaknesses:
· Clashes between management and employees · Only four hospitals
|
Opportunities:
· Reimbursement rates · Expansion in other states · Highest quality healthcare services in the region.
|
Strengths to Avail Opportunities:
· High goodwill to achieve reimbursement rates. · Expansion within and outside Appleton using financial resources. |
Weaknesses resisting to Avail Opportunities:
· Resolving clashes between management and employees to avoidresistance to achieve the vision of highest quality healthcare services in the region.
|
Threats:
· Low employee morale · Aurora large presence |
Strengths to Reduce Threats:
· Strong leadership skills to boost employee morale. · Innovation and expansion using experience and resources to avoid threat of competition. |
Stop Weaknesses to increase Threats:
· Go for expansion, carry on innovation and work on boosting employee morale. |
Appendix-C: Implementation Plan
Recommended Action Priorities | Timeline | Resources |
Lowering Employees’ Burden | 4 to 6 weeks | Motivational Speakers
Managers Seminars Informal Gatherings |
Benefit Plans | 3 to 4 weeks | Upper management
High morale physicians Financial Resources Consulting Agencies |
Boiling Frog Strategy | 2 to 3 weeks | Upper management
Leaders Analysts |
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ThedaCare System Strategy Case Solution
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