This case covers the history Wowprime Corporation, a Taiwanese company catering, which grew out of a restaurant operation in 1993, a conglomerate owned by hundreds of restaurants in 2011. Uniqueness Wowprime growth was its multi-brand strategy, where the company introduced 11 restaurant brands in total, each with a unique offer customer value. The decor, menu and price also varied across all brands, each serving specific segments of Taiwanese consumers. All brands, while clearly positioned in the market, also have certain common features in their activities within the group. "Hide
by Shi-Fen Chen, Hui-Mei Liu Source: Richard Ivey School of Business Foundation 19 pages. Publication Date: September 11, 2012. Prod. #: W12193-PDF-ENG
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