This case covers the story of Wowprime Corp., a Taiwanese food service business that grew from a single-restaurant business in 1993 to a conglomerate that possessed hundreds of restaurants in 2011. The singularity of the increase of Wowprime was its multiple-brand strategy, where the firm introduced 11 restaurant brands in total, each with a unique customer value proposition.
The decor, menu, and price point also varied across all brands, each catering to specific sections of Taiwanese consumers. All brands, while being placed definitely in the market, also had specific commonalities in their operations within the group.
The Wowprime Corp. The Owner of Multiple Restaurant Brands in Taiwan Case Study Solution
PUBLICATION DATE: September 11, 2012 PRODUCT #: W12193-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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