The authors of thisresearch indicatethat four essential attributes are imperativeto a robust innovation strategy: an emphasis on speed; the use of technical platforms; well-run (and quite frequently lean) R&D processes; and the methodical investigation of adjacent markets.
Moreover, theydiscuss how to execute each and current examples from the world's most innovative companies, including Zara, GE and W.L. Gore.
PUBLICATION DATE: September 01, 2016 PRODUCT #: ROT318-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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