In year 2007, the Women's Tennis Association (WTA) was facing a flooded marketplace for women's tennis and identified Asia as a growth region. Subsequently, it committed to starting a regional office in Beijing but was unsure how to approach staffing the local office. The predicament revolved around the intricacies of determining the proper combination of local employees and expatriates.
The aim of the staffing plan was to achieve a quick, efficient and enduring presence to bring women's tennis to a marketplace that is developing. The chief operating officer comprehended that it was no small task to examine all the different variables to determine the best blend of workers.
The Women's Tennis Association Comes to China - But Who (B) Case Study Solution
PUBLICATION DATE: August 03, 2010 PRODUCT #: 910M27-PDF-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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