IMD-3-2098 © 2009
Buechel, Bettina
Julie Gilbert, senior vice president and creator of the Women's Management Online forum (WOLF) movement at Best Buy prepared to depart the business to take the movement to the outdoors world. Over a duration of 4 and a half years, WOLF@Best Buy ended up being a large network of countless customers and staff members who dealt with people, brand names, partners, neighborhoods and shops to assist Best Buy construct strong lady leaders and catch a higher share of the female customer electronic devices market while at the exact same time adding to the regional neighborhood.
WOLF, in its extreme architecture, was produced by a visionary leader as a business reinvention method by changing the business from the "within out" with female workers and, at the exact same time, from the "outdoors in" with female customers. Students can go over how driving a bottom-up modification effort through staff member and customer engagement not just assists a business however can likewise contribute to the neighborhood.
The WOLF Movement Driving Results Through Women At Best Buy Case Study Solution
Subjects: Employee and customer engagement; Gender; Women leaders; Leadership; Corporate reinvention strategy; Organizational culture
Settings: United States ; Retail ; US$ 45 billion ; 2005-2009
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