Color cases ought to be printed in color, to maximize their effectiveness. New CEO David Kenny transformed The Weather Company in less than two years from a principal identity as a cable television channel to a multi platform digital business innovating in the uses of weather data. He considers strategic choices and organizational challenges ahead and evaluates progress.
He created a brand new story for the business in the era of Big Data, setting science at the center (great predictions) and stressing services, storylines (the capability to convey the information to users), and security (groundwork for severe weather, including using social media). Now he questions about how much to put money into the declining but still significant television company; the way to construct and hold audiences beyond serious weather events, when crowds spike; how to stay ahead of growth of digital platforms, notably cellular telephone, when present partners (for example Google) could readily turn into adversaries; and the way to construct organizational capacities, culture, and ability to be ready for on-going and future change, including global growth.
Kenny grapples with a number of tactical tensions: between the traditional business as well as innovations, between local and international, and about increased partnering or proprietary edges.
The Weather Company Case Study Solution
PUBLICATION DATE: January 06, 2014 PRODUCT #: 314083-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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