In 2014, most business experts thought that the electric-vehicle (EV) battery marketplace was an important opportunity for battery manufacturers, which will also restructure the standard car industry. Despite portraying a favorable EV-battery picture, the reality wasn't so positive. Many competitions, including Samsung SDI, LG Chemical, and Panasonic, were already in the market, which caused battery prices to drop.
Unfavorable and doomful examples pushed companies already in the industry ("incumbents") to rethink and possibly rework their EV-battery market value-chain strategy. They had to make tactical choices to overcome challenges and the business's tremendous uncertainties. It was critical to take into consideration conditions and constraints in resources, processes, abilities, and macro- and microeconomic environments.
The War for Rechargeable Electric-Vehicle Batteries Case Study Solution
PUBLICATION DATE: October 05, 2015 PRODUCT #: HK1067-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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