The chairperson of Walt Disney Studios was overjoyed by the release Star Wars : The force awakens in December 2015. .
Actually, Disney produces fewer films overall than all but one of its competitors, although nearly twice as many tentpole films, just as any other major Hollywood film studio. Box-office failures can be incredibly costly, since Disney (unlike its competitors) chooses not to enlist the help of funding partners. Is Disney Studios pursuing the correct amount of tentpoles as well as the right mixture of new versus existing properties, under the appropriate funding structure? Will the tentpole strategy pay-off in both the short and long run?
PUBLICATION DATE: April 28, 2016 PRODUCT #: 516105-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
Related Case Solutions & Analyses:
Porto Adriatico
Telecommunications Regulation and Coordinated Competition in Romania
Hancock Land Co. and Hancock Lumber Co. (B)
Matthew J. Martin
Intel Corp.–1968-2003
ZINK Imaging:
Century21 Sussex and Reilly Residential
Knight Riders Digital Venture
Canadian national railway company cultural change
Business Communication
