The Case

Walt Disney is the one of the largest entertainment companies in the United stated that have diversified businesses from cartoon characters; Mickey Mouse, to the cartoon short films and then full-length color films. It has been creative in its products as it was the only company that brought cartoons with graphical effects at theirinitial phase. In addition, it also introduced the first live action animation film that became a hit of that time. Moreover, the company expanded rapidly under the leadership of the Michael Eisner that focused onexpanding the Disney Land theme parks and introduced synergies in cross-departmental communications. Such helped the company to manage and expand into new businesses and made it grow by 20%.

Apart from that, under the leadership of Eisner, he reformed the entire company by adding value and emphasizing oncreativity and by investing into the animation division and hiring talent for the movies, and successfully reduced the operating cost below the industrial average and produced some hit films. Moreover, one of the company’s significant acquisitions has been the acquisition of the large ABC network, which was the second-largest acquisition in the history of the United States, whereas the ABC Network was top-rated in U.S. Furthermore, after acquisition, the Disney Company’s revenues started to deteriorate due to thefact that larger acquisitions have always created problems since both companies were large. Moreover, the cultural differences between both the companies made it difficult for the company to manage synergies in the organization as a whole.

Also, after the acquisition of ABC Network company’s expansion slowed because Eisner had been focusing on three major factors that were contributing to the success, growth, and expansion of the company (1) managing synergies in the organization throughout Disney’s companies and divisions (2)managing brands that have negatively been impacted (3)managing creativity that was the distinctive competency of Disney.

The Walt Disney Company The Entertainment King Harvard Case Solution & Analysis

Introduction

Walter Elias Disney, an artist at the age of 17, failed in the cartoon based business at Kanas, moved to Hollywood in 1923, where he initiated the Disney Brothers Studio with his older brother Roy. The idea was to offersuch a platform that would offer values and family oriented content with entertainment to theend market. Since Walt has beenacreative and innovativeindividual, his brother has been good at managing money-related functions. Such allowed Walt Disney to exportthe markets effectively, gaining substantialprofits.In the initial phase, the company developed the Lucky Rabbit character, which became successful in themarket, However, Walt was being bypassedby his distributer, who hired most of Walt’s animators. Such causeda great loss tothecompany.Despite sucha loss andsetback, Walt organized another team of animators so as to continue his operations along with thechanging in the Lucky Rabbit character that turned into the current Mickey Mouse.

Over the period of time, the company began to license Mickey Mouse to the best companies so as to fulfill the financialrequirement to run operations.Indeed, Walt realized that the company could not sustain on short cartoons. Hence, the company brought the first full-length film in 1937 and named it “Snow White and the Seven Dwarfs” which became the world’s first full length, full color animated and the highest grossing animated movie of all time...............

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