Virtue Matrix, first introduced in the 2002 Harvard Business Review article is a tool developed by the lead author, which provides a specific and effective framework for the creation of corporate citizenship strategy. CSR has long been a goal is poorly defined and clear, and as a result, many companies are not sure of the rules or benefits of doing what is right. The authors argue that, as the rules have tightened and solutions more difficult, the firm's ability to innovate in this area will become more valuable. Better organization, they say, will be released in full compliance with the laws and jurisdiction of the industry, to meet the highest standards of the current unregulated, with projects in the strategic frontiers "dignity of the matrix, and being active participants structural boundaries as well. In addition to the description of the four quadrants of the matrix Virtue detail, the authors show how companies can protect the best of what currently is - a civil foundation - and encourages that maybe a border activity.
This article Rotman Magazine . "Hide
by Roger L. Martin, Alison Kemper, Jennifer Riel Source: Rotman School of Management, 6 pages. Publication Date: September 1, 2009. Prod. #: ROT087-PDF-ENG
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