The Virtue Matrix introduced in a 2002 Harvard Business Review article, is a tool developed by the lead writer that provides a real, actionable framework for creating a corporate citizenship strategy. The aims of CSR have long been unsure and badly defined, and consequently, many firms are not certain of the rules or the benefits of doing what is ‘right’. The authors argue that as regulations become solutions and tighter more difficult, the ability of businesses to innovate in this stadium will become increasingly precious.
The best organization, they say, will stand out by fully comply with the law of their business and authority; satisfying the maximum amount of current non-controlled norms; having projects underway in the ‘strategic frontier’ of the Virtue Matrix; and being an active participant in ‘structural frontier’ endeavors as well. Along with describing the four quadrants of the Virtue Matrix in detail, the authors show how companies can protect the greatest of what now is – the civil basis – and lead to the growth of what could be, on the frontier through actions.
The Virtue Matrix Reloaded What Can it Tell Us About Corporate Social Responsibility Now Case Study SolutionPUBLICATION DATE: September 01, 2009 PRODUCT #: ROT087-HCB-ENG
This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT
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