The Vancouver YMCA: The Turnaround of a Public Icon Case Solution
Introduction
The Young Men’s Christian Association began operating on June 6, 1844, in London, England. The organization was founded by George Williams. It is often referred to as ‘The Y’. The organization was primarily aimed at encouraging Christian practices among young men in London(Gerard Seijts, 2009). The organization was involved in activities related to health and fitness among youth. In the year 2003, the president and CEO of the company sought out various effective strategies to address the various challenges facing the organization.
Problem Statement
The case addresses the following problems faced by new CEO of the organization.
- Organizational Problem
- Strategic Problem
- Financial problem
- Human problem
Organizational Problem
The major problem for Stewart was how to deal with the people of the organization. The people of the organization were not interested in change. Organization was lacking proper departments which control the team and utilize the skills of employees.
Strategic Problem
The problem of falling membership was also faced by the company. Union issues coupled with political struggle were also prevailing. If the CEO of the organization did not eliminate these issues, the organization would go bankrupt. The same accountant and employees were working in the organization who were responsible for $2.5 million funds theft.
Financial Problem
YMCA is facing long-time a shortage of approximately 9 million dollars a year, for a long time. The problem of old assets as small renovations done over the last three decades was also prevalent. In the year 2002, the CEO demanded for financial statements and bank reconciliation but there were no financial records in the company. CEO was informed of the $250000 theft from the funds account.
Human Problem
Lacking the support of members, was one of the human problems which the company was facing.
Board of Directors
Analysis of Power of Board of Directors
The primary responsibility of the board of directors is to analyze whether the operations in the organization follow the rules and regulations of law or they are on an illegal path so the board of directors must have the power of legitimacy. The board of directors have the powers of expertise inclusive supervision and of direct involvement in decisions required or useful to hunt the business determination. Board of directors have the power of credibility to conclude the results on the basis of truth from which business increases its share values and value of the organization. With these powers in the board of directors the company grows for the long run and is successful.
Strength and Weakness of the Board
Strengths of Board
- The major strength of the board is to have leadership skills strong enough to motivate the whole team to work effectively.
- Full engagement with all members so that no one think that he is alone in the team.
- Board always attends international and national level conferences on free packages which increases their decision making.
Weaknesses of Board
- Lacking in diversification
- Poor performance with no profit
- Unpredicted economic conditions
- Stockholders engagement
Evaluation of Board
After analyzing the whole case by understanding the past and current issues of the organization, I think the board of directors are not doing their job in effectively. The organization has a good reputation in the market with many satisfying products and services but when we understand the internal condition of theorganization, we can see the huge loss companies face from almost 3 decades. The new CEO found theft of $250000 from the company. The chartered accountant and the employees are not serious towards the organization that’s whythe company faces a $9 million shortage a year.
Recommendations for Change
I will change the situation and resolve these key issues with the help of political strategies.
Friendliness Strategy
By behaving well with suppliers, management and customers I can attract the benefit towards my direction with a humble attitude.
Competition Strategy
I will compete with the competitors with full strength of my brand image and products which satisfy the customers and gain competitive advantage.
Assertiveness
Assertiveness is basically a strategy used for undeviating and powerful approaches.
Sanctions
In this strategy the rewards and punishments are to be set. As in the above case the accountant made a loss of $250000 but the board and management took no action nor fired him.
With the help of these political tactics, I would change the policies of the organization, update the vision and mission of the organization and try to boost the financial health of the company.......
The Vancouver YMCA The Turnaround of a Public Icon Case Solution
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