In the summer of 2010, the landscape of the University Athletics in the United States faces the potential for innovative changes. American university sports teams owned by the conference - unions competing sports teams, often from similar geographic locations. Rumors of the conference was to assume a significant restructuring of the shift from traditional membership and structure of the conference. With the multi-year contract renewal for television looming, a prominent conference announced plans to expand in order to ensure a profitable television deal with new members. When considering the factors such as resources, exposure and traditions, conferences, actively pursuing one dominant institutions, particularly the University of Texas. As a result, a team of Texas is facing an important decision: to leave his position at another conference and significantly change the landscape of collegiate athletics or remain a member of its current conference and face the consequences of participating in further fragmentation "Hide
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