One of the very most successful sports leagues on the planet is National Basketball Association. Under the leadership of David Stern, the NBA has undergone unprecedented globalization. An NBA match between the Rockets and Bucks in 2007 - featuring the assembly of two Chinese players - brought an approximate 250 million television viewers in China.
In the year 2008, a local and independent company, NBA China was established and majority-controlled by the NBA, taking the business in China of the NBA to the next level. Up until now, China has become the NBA's number one marketplace outside the USA by a large margin. Nevertheless, nothing comes . Confronting all these hurdles in a country with a completely foreign system and culture, what should the new CEO of NBA China do?
PUBLICATION DATE: February 28, 2014 PRODUCT #: W14018-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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