This case takes a look at the Ultimate Fighting Championships (UFC) and its moms and dad business, Zuffa LLC (Zuffa), through the function of the just recently worked with chief marketing policeman (CMO). As the CMO of the biggest company worldwide's fastest growing sport, blended martial arts, he deals with lots of choices about the future of the company.
The CMO should identify the very best method to both handle the company's enthusiastic global growth efforts and safeguard the UFC brand name in brand-new markets, while likewise protecting the experience for the league's core North American fan base. The CMO should assess the business's sponsorship relationships and establish a technique to manage enhancing competitors in both worldwide and domestic markets.
The Ultimate Fighting Championships (UFC) The Evolution of a Sport Case Study Solution
PUBLICATION DATE: May 18, 2010 PRODUCT #: 910A12-PDF-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
Related Case Solutions & Analyses:
Autoliv QB: Proposed Joint Venture
Harassment at Work
Hewlett-Packards Santa Rosa Systems Division (B3): Assessing Organizational Fitness Profiling
Fabritek–1992
Star Cablevision Group (C): Responding to a Credit Market Contraction
Royal Automobile Club Rescue Services Division: Transformation Through Technology
ChemBright Inc.
Riverside and DEC: Riverside Lumber Confidential Instructions
Sterling Household Products Company
Ice Dream
