The UK Travel Industry and the Thomson Travel Group in 1998 Case Solution
Abstract:
The case narrates the advancement of the UK travel market in the 80s and 90s and explains the techniques of the significant rivals. The concentration performs Thomson whose UK management position is significantly demanded and, now, without the assistance of an abundant moms and dad business, will need to move into the European travel market.
Pedagogical Objectives:
The case enables one to do a fundamental (and advanced) research study of market structure and success, tactical interaction, vertical combination, pressures for going from domestic to worldwide competitors.
This is just an excerpt. This case is about Strategy
published: 01 Jan 1999
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