In times of crisis or frustration, charismatic leaders emerge, because they offer an alternative to the uncertainty factor. So it was in the 1980s, with Ronald Reagan, whose clear message and emotional style took on-the-board appeal, and provided a sense of confidence after years of political and social turbulence. On concrete examples of the prominent figures of the last 50 years, the authors examine the keys to effective leadership. In business, as in politics, managers can use the challenges of this uncertain time, to inspire others and lead change. To do this, they need two important tools: a magnet and a hammer. Magnesium acts include vision, story, charismatic voice and role modeling that create attraction to the destination. Hammer action include direct orders, threats, control systems, hiring and promotion, job definition and financial incentives that drive change directly. Four practices to help leaders develop the skills to work with these tools are the development of personal vision, articulate a vision, in a way that connects powerfully with your audience, following through on their promises, and then making sure that everyone else is doing its part of the transaction. The authors offer practical advice to help managers to go further, and encourage them to put their magnet and hammer in practice in various non-work settings, too. Following the example of yesterday's leaders, you can become a visionary leader of tomorrow. "Hide
by Brian Leggett, Conor Neill Source: IESE-Insight Magazine 8 pages. Publication Date: September 15, 2010. Prod. #: IIR036-PDF-ENG
