This bipartisan negotiations over the sale of the restaurant. At first glance, it seems, distribution with a very small area of agreement. However, there are several ways to create value through the transformation of the relationship. For example, the seller may also be a customer. The seller may be the supplier. And they can arrange to share resources. Each of these relationships reframings resutl to create mutual value and wide area agreement. Note that both sides are able to differentially value the transaction in dollars. This case should be used in conjunction with "Trois Fois: Matt Jungen". UV4008 «Hide
by Dana Clyman, Marissa Raflo Source: Darden School of Business 13 pages. Publication Date: February 8, 2002. Prod. #: UV3848-PDF-ENG