Despite the failure of other attempts to bring a mixed use development in New York City Companies in 2004 opened the Time Warner Center, a huge complex, including offices, shops, restaurants, music halls, hotel and luxury apartments at Columbus Circle in Manhattan. Tracing the process by which the subject became the site of the developer, it is considering the risks and benefits of the creation and marketing of the various components of megastructure. "Hide
on A. Eugene Kohn, Arthur I Segel, David Lane Source: HBS 17 pages. Publication Date: January 30, 2008. Prod. #: 208081-PDF-ENG
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