Brier Tim Hortons (Brier) is an annual national men's curling championship in Canada. In this case, students will take on the role of Peter Inch, chair in 2011 Brier Host Committee to create / complete promotional plan for 2011 Brier, to be held in London, Ontario. Aims students twice. I) to drum up interest in the event and the sport of Curling and II) for secure and profitable event "Hide
by Matthew Thompson, Jason Melhuish Source: Richard Ivey School of Business Foundation 16 pages. Publication Date: October 7, 2011. Prod. #: W11331-PDF-ENG
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