The Tim Hortons Brier (Brier) is an annual men's national curling championship in Canada. In this case, students will assume the role of Peter Inch, Chair of the 2011 Brier Host Committee to create/finalize the promotional plan for the 2011 Brier, to be held in London, Ontario.
Students' goals are twofold: i) drum up interest for the event and the sport of curling and ii) do a safe, and lucrative event.
The Tim Horton's Brier Case Study Solution
PUBLICATION DATE: October 07, 2011 PRODUCT #: W11331-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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