In the event, Disney CEO Michael Eisner pondered whether to go forward their plans on the history of the U.S. park called Disney's America, located in Prince William County, Virginia. The case illustrates the origin of the idea of Disney, Eisner is hoping to distinguish his personal legacy and the company's work with local and state government officials. In addition to these processes of growth efforts, the opposition to the project grew. Initially, the conditions were debates about the growth and impact on the environment. After the project was approved by Virginia, however, the terms of the dispute is transferred to the holy land historical area. In these conditions, the image of Disney wholesome family was tainted and portrayed as saccharin »McHistory". If the epilogue and provides interpretations of why Disney eventually abandoned the project. "Hide
by Elizabeth A. Powell, Sarah Stover Source: Darden School of Business 19 pages. Publication Date: January 29, 2002. Prod. #: UV1513-PDF-ENG
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