There is a growing recognition that the development of an innovative culture is critical to business success. With optimization of operations and finance, companies now recognize that growth through innovation is their best strategy to compete in the global market, in which some players may have cheaper resources. If you sell consumer electronics and financial services, the frequency with which you need to update the skyrocketing. The author describes ten different personalities innovation "and how they contribute to the organization. In a post-disciplinary world where job descriptions can be limiting these new roles can provide a new generation of innovators, giving individuals permission to their own unique contribution to the social environment and the command. This article is taken from the ten faces of innovation and IDEO strategies for beating the devil's advocate and driving creativity in your organization (Doubleday, 2005).
This article Rotman Magazine. "Hide
by Tom Kelly Source: Rotman School of Management, 4 pages. Publication Date: 01 May 2006. Prod. #: ROT022-PDF-ENG
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