In the follow-up to the instance of the similar name, this case reveals post-launch results for Tata's $2,500 automobile. Students learn about Tata's promotion, price, location, segment, targeting, and positioning for marketing "the world's most affordable car."
This case series is powerful for undergraduate MBA, and executive students studying market segmentation, pricing, cannibalization risk, pricing, and breakeven sales in the face of different price and cost scenarios. Was the appropriate marketing strategy chosen by Tata? Did the Nano signify an evolution or a revolution in car advertising?
The Tata Nano The People's Car (B) Case Study Solution
PUBLICATION DATE: May 20, 2011 PRODUCT #: UV5765-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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