Students determine promotion, price, place, segment, targeting and positioning in marketing "the cheapest car in the world." This case is effective for MBA, students, pupils and executive study of market segmentation, pricing, cannibalization risk, pricing and breakeven sales in the face of various price and cost scenarios. Tata has chosen the right marketing strategy? Is Nano is an evolution or a revolution in automotive marketing? "Hide
by Paul W. Farris, Rajkumar Venkatesan, Amy Lemley, N. Raghu Kishore Source: Darden School of Business 11 pages. Publication Date: April 28, 2009. Prod. #: UV2968-PDF-ENG
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