In this case, the owner Butterfields Brooks West hired brand consultant who developed the five suggestions on branding Butterfields. Students must evaluate the proposals and make specific recommendations to include their preferred brand strategy to launch a new flavor of mint candy. Education information is available only to registered faculty, along with a video supplement designed to increase student achievement. "Hide
by Mark Parry Source: Darden School of Business 11 pages. Publication Date: February 3, 2005. Prod. #: UV2954-PDF-ENG
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