In the year 2009, Southwest Airlines made its first integrated annual report, the Southwest Airlines One Report, combing nonfinancial and financial performance information. This case analyzes Southwest's environmental and corporate social responsibility (CSR) reports made in the two years former 2009 and follows the business's decision to transition to a new reporting format.
The Southwest coverage team contemplates the way to improve the One Report. The case also allows for disagreement on the future of integrated reporting, including integrated audits, its impact on internal management processes, and nonfinancial reporting that is mandated.
The Southwest Airlines One Report™ Case Study Solution
PUBLICATION DATE: September 17, 2010 PRODUCT #: 411042-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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