Color cases must be printed in color, to maximize their effectiveness. In 2012, over 750 million people round the globe lacked access to safe drinking water. Dean Kamen, inventor of the Segway, sought to bring fresh water to poor and rural regions a water purification apparatus, with the Slingshot. Kamen's challenge was to identify methods to spread the Slingshot to regions where it was wanted. A partnership with the Coca-Cola Company helped Kamen to pilot distribution of the Slingshot in low-access regions.
PUBLICATION DATE: October 02, 2013 PRODUCT #: 514007-PDF-ENG
The Slingshot Improving Water Access Case Study Solution
This is just an excerpt. This case is about SALES & MARKETING
Related Case Solutions & Analyses:
Scope and Challenge of Business-to-Business Marketing
Braniff International: The Ethics of Bankruptcy (A)
Yanzhou Coal Mining Company Limited: Overseas Acquisitions (A)
L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai
Unlocking Growth in the Middle: How to Capture the Critical Middle Class in Emerging Markets
Novo Nordisk: Managing Sustainability at Home and Abroad
SawStop A
Montreaux chocolate usa: are americans ready for healthy dark chocolate?
Olam International
Longchamp
