This simple model of marketing strategy can give clues to the creation of sustainable competitive advantage. Suitable for MBA and executive formats, this technical note shows that the individual concepts of marketing strategy are related, which makes the process vulnerable to strategic political machinations leaders. The evolution of customer needs and competitors' efforts to steal market share require dynamic marketing strategy. "Hide
by Paul W. Farris, Mark Parry, Rajkumar Venkatesan 6 pages. Publication Date: July 8, 2009. Prod. #: UV2974-PDF-ENG
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