The Role of Physicians in Device Innovation: Critical Success Factor or Conflict of Interest? Harvard Case Solution & Analysis

As of 2012, the Physician Payments Sunshine Act of 2009 requires medical device manufacturers to track any payments or gifts they make to doctors that are worth more than $10 and then beginning in 2013 to report those that exceed a total of $100 per year to any given physician. While a majority of physicians, academic medical centers, and pharmaceutical and device firms generally support the principle of greater transparency in regards to doctor-business cooperation, many have raised worries that over controlling possible conflicts of interest may be harmful to the development and commercialization of new treatments.

Especially in the medical device sector, doctors and a host of vital roles that span product development, commercialization and, more importantly play. Any requirements that negatively affect the willingness or ability of physicians to partner with business have the potential to hinder medical device initiation because, by its very nature, it is incremental and doctor-dependent This note provides a taxonomy of the different functions doctors play in apparatus initiation and identifies which ones are most prone to conflicts of interest that might not be well managed by today's associations. It also makes recommendations on the best way to better handle conflicts without endangering the capability of companies and doctors to collaborate for the betterment of patient care.

The Role of Physicians in Device Innovation Critical Success Factor or Conflict of Interest Case Study Solution

PUBLICATION DATE: August 01, 2011 PRODUCT #: OIT105-HCB-ENG

This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE

Share This

SALE SALE

Save Up To

30%

IN ONLINE CASE STUDY

FOR FREE CASES AND PROJECTS INCLUDING EXCITING DEALS PLEASE REGISTER YOURSELF !!

Register now and save up to 30%.