Managers are supported to develop more profound, collaborative relationships with NGOs as their CSR strategies are executed by them, and they have benefited from guidance to date that's focused on the dyadic relationships between a single NGO and an individual firm. However, corporate relationships in CSR can contain broader collaborations with multiple NGOs and both other companies.
This article provides managers guidance for fitting CSR strategies with the aims of the company and provides a framework for analyzing a variety of cooperation opportunities. The framework targets specific strategies that firms can employ to help ensure that returns from investments in CSR are optimized.
PUBLICATION DATE: May 01, 2009 PRODUCT #: CMR429-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE