Transinsurance Inc. is an individual insurance company, covering all of Canada. In the midst of the industry association, the project was in the REC in fall 2002, after the merger of the two companies of the insurance group - one from Quebec and one from Montreal. The reality of the operations, especially at the level of customer service was, it turns out, it is difficult, however. Top management thus envisaged an ambitious project that is based on a fundamental transformation of the company's methods of operation. In particular, the project aimed to completely restructure customer service, and marketing their products insurance. The project was launched on 1 April 2003, but there are many obstacles along the way: the shooting of the first two consulting firms, in which the project was outside, and then the resumption of the draft guide to Transinsurance achieve, in the end, a moderate success. "Hide
by Vital Roy, Carmen Bernier, Benoit Aubert Source: HEC Montreal Centre for case studies 7 pages. Publication Date: March 1, 2006. Prod. #: HEC011-PDF-ENG
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