This case scenario describes the role of product manager (PM) in technology businesses, illustrating: 1) PMs' responsibilities; 2) different ways to organize the product management function; 3) how PMs socialize with other functions within technology companies (e.g., engineering, product marketing);) 4) how the nature of the PM role varies depending on circumstance (e.g., early vs. late stage startups, company- vs. engineering driven cultures); and 5) the aspects of powerful PMs.
The Product Manager Case Study Solution
PUBLICATION DATE: December 14, 2011 PRODUCT #: 812105-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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