Financial analyst for Procter & Gamble should report on the prospects and consequences of new teeth whitening product. In addition to the realistic profit and loss forecast and initial net present value, it must determine which pricing and marketing strategies are likely to maximize value for shareholders. "Hide
by Michael J. Schill, Daniel Lentz Source: Darden School of Business 16 pages. Publication Date: July 27, 2012. Prod. #: UV6467-PDF-ENG
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