In an excerpt from their book, Believing in New Boxes: A New Paradigm for Business Creativity (Random House, 2013), the authors characterize the ability of adopting uncertainty to go beyond the status quo to value added alternatives.
Both leaders at the Boston Consulting Group, they describe a process for innovation that begins with questioning your 'boxes' - the mental models you are now managing with. In the long run, they show that embracing doubt is a crucial element of a new paradigm for imagination that recognizes that no notion is not bad forever. Finally, surviving success can be just as challenging as triumphing in the very first place.
The Prepared Mind The Road to Eureka is Paved with Doubt Case Study Solution
PUBLICATION DATE: January 01, 2014 PRODUCT #: ROT220-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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