The case tracks the transformation of The Park Hotels (TPH) from being "yet another hotel" at the time of its own founding in 1967 into India's first boutique hotel network. It describes how the Chairperson Priya Paul, TPH, and her team created a uniquely Indian boutique hotel network - stressing personalized and intimate service, and positioning each resort as an entertainment destination for customers.
The case invites pupils to think about the tactical options open to the TPH direction in 2010 as they grapple with the challenges of keeping up growth, keeping the distinctiveness and individuality of each of the properties in the network even as they cope with growing competition from both international majors (Hyatt, Starwood Hotels, and JW Marriott) and the local giants (The Taj, Oberoi, and ITC Welcomgroup).
The Park Hotels Designing Experience Case Study Solution
PUBLICATION DATE: August 01, 2012 PRODUCT #: IMB373-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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