The case traces the transformation of Park Hotels (TPH) from "another hotel" at the time of its founding in 1967, the first boutique hotel chain in India. He describes how Priya Paul, chairperson, TPH, and her team have created a unique network of Indian boutique hotel - emphasizing an intimate and personalized service, and the positioning of each hotel as an entertainment destination for customers. The case invites students to explore the strategic options open to control TPH in 2010, as they struggle with the problems of maintaining economic growth while preserving the identity and individuality of each of the properties on the network, even as they cope with increasing competition from both global majors (Hyatt , Starwood Hotels and JW Marriott) and local giants (Taj, Oberoi, and ITC Welcomgroup). "Hide
by J Ramachandran, Seema Gupta Source: Indian Institute of Management, Bangalore 25 pages. Publication Date: Aug 01, 2012. Prod. #: IMB373-PDF-ENG
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