The case evaluates the factors that lead towards the foundation of a multi-stakeholder venture, the Roundtable on Sustainable Palm Oil (RSPO). The awareness among the people regarding the use of Palm Oil as an alternative for fossil fuels has created a significant rise in the demand, thus the “palm oil dilemma”: to generate oil continuously or save the forests? But RSPO would have to confront with some of the issues, including the further cost of the certification of palm oil and to handle the NGOs.