Colour cases should be printed in color, to maximize their effectiveness. After booming in early 2008 and 2007, the offshore drilling business downturns in 2009. Day rates - the costs paid for the services of a rig -- drop by as much as 68%. The case illustrates how supply and demand work jointly to establish costs and usage in the short run, as well as how long-run supply is set in an industry where capacity improvements take several years. Also describes how advances in deepwater drilling technology are changing business structure.
PUBLICATION DATE: May 22, 2011 PRODUCT #: 711543-PDF-ENG
The Offshore Drilling Industry in 2011 Case Study Solution
This is just an excerpt. This case is about STRATEGY & EXECUTION
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