The Nokia N8 ‘Push Snowboarding’ Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales Harvard Case Solution & Analysis

The case illustrates a marketing campaign that is integrated that is innovative by Nokia to market its new mobile, the N8. In early 2010, Stuart Wells, Integrated GCL at Nokia, started and supervised the execution of a marketing campaign that was integrated that was ambitious.

The case follows the decision making process step by step, with special focus to social media measurement and to the utilization of digital channels in the start strategy and ROI.

This is just an excerpt. This case is about SALES & MARKETING

The Nokia N8 'Push Snowboarding' Campaign An Avant-Garde Social Media Strategy from Engagement to Sales Case Study Solution

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