In later phase of 2009, Brian Rolapp, the senior vice president of media strategy and digital media for the NFL, was confronted with the challenge of determining the tactical approach of the league to the wireless market - and presenting NFL team owners with his views.
What was the best strategy for the mobile space of the league? The case describes the antecedents of what is broadly regarded as a milestone deal for the NFL, its $780-million, four-year exclusive partnership with Verizon. Provides in depth information on the digital media of the NFL earnings, and connects those to the entire media and other earnings of the league. Empowers a rich discussion of new distribution opportunities and ensuing advertising and channel-management challenges.
The NFL's Digital Media Strategy Case Study Solution
PUBLICATION DATE: October 20, 2010 PRODUCT #: 511055-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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