This note is a primer on the paper industry, which has been in decline in the U.S. and Western Europe. The 19th century business model whereby news and editorial content was packaged and delivered to houses daily and paid for by national advertisers has been overturned by the internet and the accompanying immediate access to worldwide information.
The note covers the history of the answer of the papers to the danger of the internet, industry economics, present news consumption trends, newspapers, and vignettes highlighting paper business models through the world.
The Newspaper Industry in Crisis Case Study SolutionPUBLICATION DATE: March 11, 2009 PRODUCT #: 709463-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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