An annual festival held in Munich (Germany) for more than 200 years, Oktoberfest, has full-grown in existing decades into a enormously accepted event that magnetize 7 million visitors per annum, a sizable quantity of which are foreign.
In fact, Oktoberfest's worldwide charm is so strong that hundreds of copycat Oktoberfest incident exist in cities as different as Bangalore, Beijing, Blumenau. The case scenario sustains information about the economic merit Oktoberfest engender for its chief players: the city of Munich, the breweries, the memento and merchandise stands, along with the firms that offer rides.
It then inquires whether there are unexploited opportunities to capture more value from Oktoberfest internationally.
The Munich Oktoberfest From Local Tradition to Global Capitalism case study solution
PUBLICATION DATE: December 09, 2013 PRODUCT #: 714439-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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